Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully.

In this program, we’ll break down each function of product marketing in order to demonstrate how Product Marketing Managers can repeatedly execute successful launches and other go-to-market initiatives to prove their value and build influence within their organizations.

WHAT YOU'LL LEARN

Build a research-backed positioning strategy that leans into the product’s differentiation

Secure and allocate resources in a way that accounts for each go-to-market initiative’s differentiation and nuances

Make or influence pricing and packaging decisions that drive business growth

Build a measurable go-to-market strategy that aligns cross-functional partners and delivers the product to market in to drive sustained business growth