Reforge Product Marketing

Duration 0 s

Free

About Course

Build influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully.

In this program, we’ll break down each function of product marketing in order to demonstrate how Product Marketing Managers can repeatedly execute successful launches and other go-to-market initiatives to prove their value and build influence within their organizations.

WHAT YOU'LL LEARN

Build a research-backed positioning strategy that leans into the product’s differentiation

Secure and allocate resources in a way that accounts for each go-to-market initiative’s differentiation and nuances

Make or influence pricing and packaging decisions that drive business growth

Build a measurable go-to-market strategy that aligns cross-functional partners and delivers the product to market in to drive sustained business growth

Course content

1 Deliver Products and Drive Impact0 s

2 Good vs Great Positioning0 s

3 Conducting Effective Research0 s

4 Synthesize Your Research0 s

5 Identifying a Strategic Emphasis0 s

6 Defining Effective Creative Briefs0 s

7 Crafting Background Information and Guardrails0 s

8 Zooming in on Your One-Key Takeaway0 s

9 Proof Point Pillars0 s

10 Socializing Your Creative Brief and Navigating Content Reviews0 s

11 Recap0 s

1 A Path to Budget Success0 s

2 Creating Defensible Budget Requests0 s

3 Budget Allocation0 s

4 Timing Effective Launch Spend0 s

5 Timing Launch Spend0 s

6 Introduction to Pricing and Packaging0 s

7 Understanding Monetization Strategy0 s

8 The Monetization Triad0 s

9 Identifying Segments Within Use Cases0 s

10 Mapping Segments to Features and Validating Tiers0 s

11 Feature Packaging for Existing Projects0 s

12 Recap0 s

1 Components of GTM Strategy0 s

2 Building a GTM Roadmap0 s

3 Building a Launch Plan0 s

4 Building a Measurement Plan0 s

5 Recap0 s

1 The Post-Launch Journey0 s

2 Evaluating Launch Performance0 s

3 Identifying Concerns and Opportunities0 s

4 The Right People Problem0 s

5 The Enough People Problem0 s

6 Diagnosing Conversion and Engagement0 s

7 Jasper Case Study0 s

8 Social Chorus Case Study0 s

9 Recap0 s

Munich Ventures Academy

Munich Ventures

Munich Ventures Academy offers internal training programs and courses designed to support the continuous growth, development, and success of our team.