Reforge Monetization + Pricing

Duration 0 s

Free

About Course

A deep dive on the strategies top tech companies use to improve monetization and pricing.

Those who drive revenue tend to lead companies. Learn to measure, test, and drive increased monetization at your company. This program covers building monetization strategies, getting buy-in, and what systems to implement to drive ongoing revenue growth for both subscription and transactional products.

WHAT YOU'LL LEARN

Measure monetization performance with an analytical toolkit and understand constraints to your current revenue strategy

Identify, prioritize, and test pricing improvements to increase revenue

Know when and how to build a business case for major shifts in your monetization model and understand the spectrum of potential strategies at your disposal

Design and implement internal processes to drive ongoing monetization wins

Course content

1 The Monetization Challenge0 s

2 The Six Monetization Mistakes0 s

3 Preview of The Program0 s

1 Use Cases0 s

2 Monetization Model0 s

3 Model Friction0 s

4 Monetization Output Metrics0 s

5 Analyzing Revenue0 s

6 The Revenue Equation0 s

7 New vs Repeat Revenue0 s

8 Building Revenue Creation Cohorts0 s

9 Analyzing Revenue Creation Cohorts0 s

10 Building Revenue Retention Cohorts0 s

11 Analyzing Revenue Retention Cohorts0 s

12 Analyzing Repeat Revenue States0 s

13 Intro to Cost0 s

14 Cost to Serve0 s

15 Cost to Acquire0 s

16 Recap0 s

1 Preview of The Module0 s

2 Intro to Model Opportuities0 s

3 The Consumer View0 s

4 Growth Loops0 s

5 Costs of Revenue0 s

6 Intro to Value Metrics0 s

7 Analyzing Value Metrics Part 10 s

8 Analyzing Value Metric Part 20 s

9 Intro to Feature Value0 s

10 Analyzing Feature Value0 s

11 Intro to Willingness to Pay0 s

12 Analyzing Willingess To Pay0 s

13 When They Want To Pay0 s

14 Analyzing Transaction vs Recurring0 s

15 Analyzing Term of Recurrence0 s

16 Considering Pricing Research Options0 s

17 Intro To The Pricing Research Spectrum0 s

18 MaxDiff and Van Westendorp Surveys0 s

19 Audience Size and Makeup0 s

20 Essential Questions About Pricing Surveys0 s

21 Survey Results and Next Steps0 s

22 Recap0 s

1 Module Preview -Updated-0 s

2 Changing An Existing Use Case0 s

3 Introducing A New Use Case0 s

4 Intro to Value Metric Strategies0 s

5 Defining Your Value Metric0 s

6 Intro to Packaging Strategies0 s

7 Defining Your Packaging Strategy0 s

8 Intro to Pricing Strategies0 s

9 Intro to When Strategies0 s

10 Setting Your Price0 s

11 Defining When You Charge0 s

12 Adding New Use Cases0 s

13 Vertical Strategies0 s

14 Horizontal Strategies0 s

15 Recap0 s

1 Module Preview0 s

2 Intro to Customer States0 s

3 Target States0 s

4 Existing Healthy Customers - Expansion Paths0 s

5 Identify Expansion Candidates0 s

6 Understing Why They Don-t Expand0 s

7 Identify Potential Customers0 s

8 Understand Why Potential Customers Didn-t Convert0 s

9 Identify At Risk Customers0 s

10 Understanding Why At Risk0 s

11 Define Churned Customers0 s

12 Identifying Candidates For Resurrection0 s

13 Understanding Why A Customer Churned0 s

14 Recap0 s

1 Module Preview0 s

2 The Optimization Equation0 s

3 Stages of Optimization - Educate0 s

4 Stages of Optimization - Convert0 s

5 Stages of Optimization - Activate0 s

6 Educating Potential Customers0 s

7 Convert and Activate Potential Customers0 s

8 Increase Depth of Existing Use Cases0 s

9 Moving or Adding On Use Cases0 s

10 At Risk Habit Reinforcement0 s

11 Anti Conversion Flows0 s

12 At Risk Use Case Transition0 s

13 Churned Use Case Transition0 s

14 Involuntary Churn Mitigation0 s

15 Churned Reactivation0 s

16 Updated- When We Use Incentives0 s

17 Using Incentives to Optimize Revenue0 s

18 Recap0 s

1 Intro To Implementing Monetization Strategies0 s

2 Challenges of Testing Monetization0 s

3 The Testing Process0 s

4 Defining Test Scope0 s

5 Building A Test0 s

6 Launching A Test0 s

7 Evaluating Results0 s

8 Rolling Out To Existing Customers0 s

9 Grandfathering Existing Customers0 s

10 Managing Monetization Changes0 s

11 Recap0 s

Munich Ventures Academy

Munich Ventures

Munich Ventures Academy offers internal training programs and courses designed to support the continuous growth, development, and success of our team.