Reforge Marketing Strategy

Author

Munich Ventures

Munich Ventures Academy offers internal training programs and courses designed to support the continuous growth, development, and success of our team.

Drive compounding growth for your organization by learning to define and execute strategies across the marketing domains of brand, product, and growth marketing.

Course program

Duration 0 s

1 Intro to Marketing Strategy0 s

What is Brand Marketing0 s

Brand Marketing Drives Growth0 s

Developing a Brand Strategy0 s

Brand Identity0 s

Brand Distribution0 s

Brand Governance0 s

The Constellation of Metrics0 s

North Star Metrics0 s

Brand Input Metrics0 s

Recap Brand Marketing0 s

Defining Product Marketing0 s

Product Marketing Complexity0 s

Intro to Market Analysis0 s

Understanding the Customer: Use Case Maps0 s

Craft a Unique Value Proposition0 s

Positioning0 s

Pricing0 s

Packaging0 s

Go-to-Market Planning0 s

Measurment0 s

Module Recap - Product Marketing0 s

What is Growth Marketing0 s

Defining Success by Defining Your Loops0 s

Defining Growth Marketing Input Metrics0 s

Opportunity of Audience Strategies0 s

Strategies for New Customers0 s

Strategies for Existing Customers0 s

Recap0 s

Investment Allocation0 s

Investment Allocation- Pt II0 s

Actioning Marketing Strategy0 s

The First 90 Days0 s

Building Alignment0 s

Designing Your Org0 s

Recap0 s

Reforge Marketing Strategy