Reforge Marketing Leadership

Duration 0 s

Free

About Course

Deliver stronger marketing outcomes as your company scales by learning to develop and evolve your team, processes, and relationships.

Many marketing leaders focus on developing a cohesive strategy, but neglect to focus on how to scale their team, processes, and themselves to execute on it. In this program, we’ll share helpful tools, frameworks, and processes, focusing on four key components of delivery: managing marketing work, building your org, developing your team, and positioning yourself for success.

WHAT YOU'LL LEARN

Define marketing OKRs more effectively to prioritize your team’s work

Partner with finance on budgeting, investment, and promotions

Design your team’s org structure and hire against it

Develop career pathways that nurture your team’s talent

Course content

1 Delivering Marketing Strategy0 s

1 Marketing-s Dilemma- The Glass Is Always Full0 s

2 OKR Best Practices0 s

3 Track OKRs Over Time0 s

4 Triage Reactive Work0 s

5 Saying No0 s

6 Navigate Urgent Requests0 s

7 Marketing-s Dilemma- The Glass Is Always Full0 s

8 Defining Your Operating Rhythm0 s

9 Issue Identification Culture0 s

10 Adjusting Your Rhythm0 s

11 Recap0 s

1 The Tension Between Marketing and Finance0 s

2 Upper Funnel Investment Proposal Part I0 s

3 Upper Funnel Investment Proposal Part II0 s

4 Translate Martech Upgrades into Success Metrics Part I0 s

5 Translate Martech Upgrades into Success Metrics Part II0 s

6 Define the Boundaries of your Promotion Sandbox0 s

7 Revenue Recognition and Cost Accruals0 s

8 Net Revenue vs. Operating Expenses0 s

9 Coordinating with Finance on Promotions0 s

10 Managing Marketing Finances0 s

1 Map Your Marketing Org To Strategy0 s

2 Know When to Evolve0 s

3 Org Evolution- Separate Teams0 s

4 Org Evolution- Hybrid Model0 s

5 Org Evolution- Start Small and Scale Up0 s

6 Exploration vs. Efficiency0 s

7 Three Common Hiring Mistakes0 s

8 Scope the Work0 s

9 The Marketing Competency Matrix0 s

10 The Marketing Competency Matrix Part II0 s

11 Defining and evaluating soft skills0 s

12 Recap0 s

1 Enable Career Progression0 s

2 Defining Career Pathways pt 10 s

3 Defining Career Pathways pt 20 s

4 Navigating Career Pathway Blockers0 s

5 Feedback as a Force for Progress0 s

6 Instilling Continuous Feedback0 s

7 Giving Great Feedback0 s

8 Recap0 s

1 Market Your Marketing Org- Perception Matters0 s

2 Market Your Marketing Org- Defining Your Purpose0 s

3 Market Your Marketing Org- Building a Narrative0 s

4 Market Your Marketing Org- Distributing the Message0 s

1 Introduction to Martech0 s

2 Data Sources and Storage0 s

3 Data Capabilities and Federation0 s

4 Mapping Problems to Capabilities0 s

5 Drawing Wireframes and Diagrams0 s

6 Navigating Vendor Selection0 s

7 Defining Greatness in Martech0 s

8 Ramp Case Study with Austin Hay0 s

Munich Ventures Academy

Munich Ventures

Munich Ventures Academy offers internal training programs and courses designed to support the continuous growth, development, and success of our team.