Deliver stronger marketing outcomes as your company scales by learning to develop and evolve your team, processes, and relationships.

Many marketing leaders focus on developing a cohesive strategy, but neglect to focus on how to scale their team, processes, and themselves to execute on it. In this program, we’ll share helpful tools, frameworks, and processes, focusing on four key components of delivery: managing marketing work, building your org, developing your team, and positioning yourself for success.

WHAT YOU'LL LEARN

Define marketing OKRs more effectively to prioritize your team’s work

Partner with finance on budgeting, investment, and promotions

Design your team’s org structure and hire against it

Develop career pathways that nurture your team’s talent