Reforge Growth Marketing

Duration 0 s

Free

About Course

Many growth marketers begin their careers in roles with a narrower scope, encompassing just a few of the components that make up growth marketing. For example, some start out by owning just one channel like email, leading cross-channel paid strategy, or focused on one objective like acquisition. Yet, driving the most impact out of your growth model requires the ability to leverage a diverse portfolio of channels, campaigns, strategies, and tactics. Learn how to stand up and develop a growth marketing strategy to achieve next-level outcomes for your business. If you took Marketing Strategy between Fall 2020 and Fall 2021, we recommend that you enroll in a different program because the program content will be similar to what you completed already.

Course content

1 The Rise of Growth Marketing0 s

2 Drive Growth Outcomes0 s

3 Intro to Growth Marketing Foundations0 s

4 Use Case Maps0 s

5 Loops Not Funnels0 s

6 Define Habit Loops0 s

7 Define Acquisition Loops -amp- Linear Sources0 s

8 Identify Monetization Friction0 s

9 Revisiting Foundations0 s

1 From One to Many0 s

2 Introduction0 s

3 Assessing Channel Fit0 s

4 Assessing Channel Behaviors & Controls0 s

5 The Challenge of Emerging Channels0 s

6 Emerging Channel Types0 s

7 Evaluating Emerging Channels0 s

8 The Challenge of Scaling New Channels0 s

9 Foundations to Scale New Channels0 s

10 Leverage the Right Inputs0 s

11 Identify Constraints0 s

12 How Constraints Constrain0 s

13 Offsetting Constraints0 s

14 Recap - Evaluating Channels0 s

1 Intro to Prioritization and Investment0 s

2 The How and When of Prioritization0 s

3 Building a Priority List0 s

4 Intro to Investing in Growth Marketing Levers0 s

5 Refine Investment Thesis0 s

6 Strategic Allocation0 s

7 Opportunity of Audience Strategies0 s

8 Strategies for New Customers0 s

9 Strategies for Existing Customers0 s

10 Recap0 s

1 Introduction to Metrics and Measurement0 s

2 What is a Constellation of Metrics0 s

3 Define North Star Metrics0 s

4 Define Input Metrics0 s

5 Vanity Metrics and Unintended Consequences0 s

6 Introduction to Incrementality0 s

7 Evaluating Potential Upside0 s

8 Selecting an Incrementality Measurement Approach0 s

9 Setting Up Test Parameters0 s

10 Operationalizing Incrementality0 s

11 Opportunity From Marginal Performance0 s

12 Defining Your Marginal Performance Metrics0 s

13 Measuring Marginal Performance0 s

14 Estimating Marginal Performance for Lifecycle Strategies0 s

15 Marketing Testing0 s

16 A-B Tests0 s

17 Multi-Armed Bandit Testing0 s

18 Interviews0 s

19 Surveys0 s

20 High-Volume Keywords Are Not the Answer0 s

21 Choosing the Right Topics to Target0 s

22 Where Do You Have Topical Authority-0 s

23 Determine Where to Focus Your SEO Energy0 s

24 Creating Growth Content That Wins0 s

25 Recap0 s

1 Intro to Lifecycle Strategy -amp- Paid Acquisition Optimization0 s

2 Building Your Lifecycle Strategic Plan0 s

3 Defining Key Moments0 s

4 Defining Your Core Action -amp- Reward0 s

5 Completing Your Manufactured Loop0 s

6 Completing Your Environmental Loop0 s

7 Paid Optimization Challenges0 s

8 Defining CAC Assumptions0 s

9 Defining LTV Assumptions0 s

10 CAC -amp- LTV0 s

11 Opportunity Analysis0 s

12 Intro to Lead Qualification0 s

13 Outcomes and Data0 s

14 Analyzing Lead Potential0 s

15 Scoring and Aligning Outreach0 s

16 Improving Lead Qualification0 s

17 Recap0 s

Munich Ventures Academy

Munich Ventures

Munich Ventures Academy offers internal training programs and courses designed to support the continuous growth, development, and success of our team.