Reforge Brand Marketing

Duration 0 s

Free

About Course

Uplevel your impact on the world of product and growth with the power of brand marketing.

When it comes to brand marketing, the tide is turning. The most successful tech companies recognize that brand marketing is not optional; it’s a lever capable of shaping business strategy and driving growth. Yet, for most early career brand marketers, developing the necessary skills to succeed in this discipline remains an uphill battle. Learn the systems, tools, and frameworks to deliver impact through brand marketing in the world of product and growth.

WHAT YOU'LL LEARN

Define your brand strategy

Select channels for brand distribution

Establish processes in support of brand governance

Demonstrate both the short term and long-term impact of brand marketing

Respond to key moments in the life of your brand and identify when you need to refresh or revamp

Course content

1 Introduction and Program Preview0 s

2 Brand Marketing Drives Growth0 s

1 Brand Distribution0 s

2 Business Goals0 s

3 Audience0 s

4 Narrative0 s

5 Touchpoints0 s

6 Getting Buy-in0 s

7 Impact Pillars part10 s

8 Impact Pillars Part20 s

9 Yext Case Study0 s

10 Buffer Case Study0 s

11 Netflix Case Study0 s

12 Recap0 s

1 The Brand Strategy Hub0 s

2 The Listening Tour0 s

3 Understanding Your Audience Part 10 s

4 Understanding Your Audience Part 20 s

5 Brand Positioning0 s

6 Recap0 s

1 Building Blocks of Brand Identity0 s

2 Defining Your Brand Personality0 s

3 Creating Brand Assets Part 10 s

4 Creating Brand Assets Part 20 s

5 Evangelizing Brand Guidlines0 s

6 Recap0 s

1 Brand Marketing Changes0 s

2 Identifying Brand Health Signals0 s

3 Update Refresh or Rebrand0 s

4 Brand Reflection Moments0 s

5 Recap0 s

6 Bonus Lesson- Engaging on Social and Political Issues0 s

Munich Ventures Academy

Munich Ventures

Munich Ventures Academy offers internal training programs and courses designed to support the continuous growth, development, and success of our team.