Introduction to Generative AI in Marketing

Duration 1 m 5 s

Available 40 days

Free
Introduction to Generative AI in Marketing

About Course

In this course, you’ll learn how to apply prompt engineering techniques to modern marketing challenges. Whether you’re developing compelling ad copy or generating on-brand images, generative AI can supercharge your output and effectiveness.

From mastering the fundamentals of prompt creation to exploring targeted marketing content, like SEO-driven web copy and visually stunning social media assets, this course equips you with the know-how to thrive in an AI-forward marketing landscape.

By the end, you’ll understand how to consistently produce engaging, brand-aligned materials that resonate with your target audience—taking your marketing campaigns to the next level.

Course content

videoIntroduction1 m 5 s
videoWhat Makes a Good Marketing Prompt?0 s
videoQuiz #10 s
videoHow to Write Web Copy with Generative AI Tools0 s
videoQuiz #20 s
videoHow to Conduct SEO Research with ChatGPT0 s
videoBlog Creation and SEO Optimization0 s
videoQuiz #30 s
videoSocial Media Content Creation0 s
videoQuiz #40 s
videoImage Prompting for your Brand0 s
videoQuiz #50 s
videoAI Marketing Trends0 s
videoQuiz #60 s
videoEthical Considerations0 s
videoQuiz #70 s

Check your knowledge by passing the final quiz.

Subject

Quiz #5 - Introduction to Generative AI in Marketing

Munich Ventures Academy

Erna Stepanyan

Erna Stepanyan

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