A deep dive into creating and executing a strategic experimentation system for breakthrough ideas.

Go beyond A/B testing to build an experimentation system that produces wins, not random data points. Drawing on the methods used to grow companies like Slack, Instacart, SurveyMonkey, MongoDB, and more, this program focuses on building a strategic system of experimentation. You will learn how to identify strategic opportunities, create step-function ideas, and test them with high velocity and precision.

WHAT YOU'LL LEARN

Balance small tests for optimization against big experiments with higher uncertainty that could unlock real value for users

Increase the velocity and quality of your testing by forming robust hypotheses and properly running experiments

Develop a common language for experimentation, helping you communicate effectively to executives, co-workers, engineers, etc.

Generate better ideas, involve more people, and streamline buy-in without slowing the process